Great Wall Motor (GWM) has confirmed Bahovitsa, near the city of Lovech in Bulgaria, as the location for its first European plant. The confirmation, reported by TokenPost, marks a concrete step in the Chinese automaker's effort to expand across the region — and a notable industrial win for Bulgaria.
According to regional business media, GWM plans to restart vehicle production — specifically, the assembly of vehicles — at the Bahovitsa plant at the beginning of 2027. The wording matters: this is a relaunch at an existing facility rather than a greenfield build, with assembly lines at the Lovech-area site set to be brought back into operation.
The announcement sharpens the picture sketched in our recent overview of Chinese automotive projects in Central and Eastern Europe. Where earlier reporting mapped the regional build-out in broad strokes, the latest sources now pin GWM's European entry to a fixed location and timeline: Bahovitsa, with assembly restarting in early 2027.
Strategically, a Bulgarian foothold would give GWM a production base on the EU's eastern flank, in line with the wider pattern of Chinese automakers and suppliers adding capacity across CEE. For regional supply chains, logistics providers and dealer networks in the Balkans, a working plant in the Lovech area would mean shorter delivery routes and a nearby sourcing point — provided the 2027 restart holds to schedule.
For buyers and dealers, the practical effect of a growing Chinese-brand presence in the region is more choice and sharper price competition — all the more reason to compare offers carefully before committing. Readers looking for a vehicle can find sensational cars at sensational conditions at WorldTrader24, Europe's marketplace with over 70,000 vehicles, where dealers and private sellers list everything from established Western brands to the Asian models now reshaping the market.
