Sen. Tim Scott of South Carolina on Monday formally introduced he’s working for president in 2024, placing his sizeable marketing campaign conflict chest and optimistic message to the check in a Republican main race that has thus far been former President Donald Trump’s to lose.

Scott, the Senate’s solely Black Republican, in an announcement speech in North Charleston balanced his religion and his household’s story with assaults on Democratic President Joe Biden’s document.

“I’m dwelling proof that America is the land of alternative, not a land of oppression,” Scott stated in ready remarks.

“Joe Biden and the unconventional left are attacking each rung of the ladder that helped me climb,” he stated, “and that’s the reason I’m asserting at this time that I’m working for President of the USA of America!”

Scott, 57, faces an uphill battle: Polls of the potential main subject present him trailing many different presidential contenders, together with fellow South Carolina Republican Nikki Haley, who entered the race in February. Trump has simply led the pack since launching his marketing campaign final 12 months, with Florida Gov. Ron DeSantis constantly rating as the highest different.

However Scott enters the race with a couple of key weapons in his political arsenal.

Scott is well-liked amongst his friends, and he’s poised to leap within the race on a springboard of high-profile endorsements. Sen. Mike Rounds, R-S.D., final week delivered the primary non-Trump endorsement of the 2024 cycle when he backed Scott’s impending run. Sen. John Thune, the No. 2 Senate Republican and the opposite senator from South Dakota, can be endorsing Scott, NBC Information and different retailers reported Sunday.

“Tim Scott is the true deal, and he’ll make a fantastic president of america,” Thune advised the group in North Charleston earlier than Scott took the stage.

“I do not learn about you, however I feel our nation is able to be impressed once more.”

Scott additionally holds a monetary benefit over lots of his opponents: His campaign-in-waiting had almost $22 million in money available on the finish of March. The senator is already placing that that cash to make use of with a $6 million advert purchase for TV and radio spots in Iowa and New Hampshire. These adverts are set to start out airing Wednesday, coinciding with Scott’s journey to these two states for his first main journey as a declared presidential candidate.

Scott’s political presence and messaging, which champions themes of unity and optimism, additionally stands in stark distinction to the strident and polarizing rhetorical method being practiced by a lot of the remainder of the Republican subject. The primary GOP main debate is slated for August.

“Our get together and our nation are standing at a time for selecting,” Scott advised the group. “Victimhood or victory? Grievance or greatness? I select freedom and hope and alternative.”

As he closed out his speech, Scott departed from his ready remarks and walked into the group. “This cannot be one other presidential marketing campaign. We do not have time for that. We’d like a president who persuades not simply our pals and our base.”

“We’ve to have a compassion for individuals who do not agree with us,” he added.

The long-expected marketing campaign kickoff got here three days after Scott filed paperwork with the Federal Election Fee designating a principal committee for a presidential bid. He had launched an exploratory committee for a White Home bid final month and has made frequent journeys to key main states.

DeSantis is predicted to declare his candidacy later this week. Trump has handled the Florida governor as his high main rival, just about ignoring the remainder of the GOP subject as he pummels his former ally with assaults.

That tactic could also be paying off within the brief time period, as current polls present DeSantis sliding whereas Trump widens his lead. However the main stays in its early levels, with extra opponents, together with former Vice President Mike Pence, anticipated to affix within the coming weeks.

Trump additionally faces a number of main authorized points. The previous president pleaded not responsible final month to expenses that he falsified enterprise data in relation to hush cash funds made earlier than the 2016 election, a struggle that’s simply starting to unfold. He additionally faces important further publicity from an election interference probe by the Fulton County district legal professional and federal particular counsel investigations, amongst different threats.