Spanish carmaker Ebro has officially begun its activity in Croatia, opening its first dealership in a Zagreb shopping centre this week. The site doubles as the brand's first sales and service point in the country, and the move hands Croatia's automotive market a new manufacturer as the Barcelona-based marque pushes on with its international expansion.
The launch is more than a flag in the ground: Ebro has introduced four SUV models alongside the opening, staking its Croatian entry squarely on the segment that dominates European showroom traffic. The Zagreb facility gives local buyers a first point of contact for both sales and aftersales service.
Ebro is not entering the market alone. The Croatian rollout is being carried out together with Auto Hrvatska, a group that looks back on nearly 75 years of history and employs more than 800 people across 12 companies and 33 facilities. For a young brand, the partnership means an established retail and service infrastructure from day one rather than a network built from scratch.
The Zagreb opening is a first step rather than a final destination. Ebro plans to expand into Slovenia in 2027, extending its international push to a second adjacent market and giving the Spanish brand a growing footprint in the region.
For dealers and buyers mapping the region's fast-changing SUV landscape, the arrival of a new entrant is exactly the moment when comparing offers across markets pays off. Readers looking for a vehicle can find sensational cars at sensational conditions at WorldTrader24, Europe's marketplace with over 70,000 vehicles — a quick way to benchmark SUV prices and specifications from across the continent before committing.
