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Posted on 14. September 2023

Assertion on the conclusion of 40 years of publishing SportsCar journal for the SCCA

This mutual choice to finish Racer Media & Advertising and marketing’s 40-year relationship with the Sports activities Automobile Membership of America (SCCA) got here after cautious consideration by each events.

It has been an honor for the Racer Media & Advertising and marketing, Inc. crew to serve our fellow SCCA members for the reason that January 1984 challenge of SportsCar. We’re endlessly grateful for the privilege of publishing the journal for precisely half of the Sports activities Automobile Membership of America’s 80-year existence, and we’re proud that our 460^th challenge may even be closing challenge of the journal in common frequency. It is going to be printed in December 2023 with a January/February 2024 cowl date in celebration of the SCCA’s 80^th anniversary 12 months — and the 80^th Anniversary of SportsCar journal, that was initially printed below the title The Sportwagen in early 1944 with a March cowl date.

The media, advertising and marketing and communications panorama has modified profoundly since our first challenge of SportsCar in 1984, In consequence, each the SCCA and Racer Media & Advertising and marketing are endeavor new initiatives in 2024 to make the most of the accelerating revolution in media and content material distribution applied sciences. To totally leverage alternatives within the Internet 3 AI-driven period, our RACER crew will quickly reveal an thrilling new venture we’ve been growing.

Our RACER crew welcomes alternatives for additional collaboration with the SCCA Nationwide Workplace employees. We sincerely want our fellow SCCA members success within the years forward, and continued enjoyable with vehicles.

Paul Pfanner,

CEO, Racer Media & Advertising and marketing, Inc.

Irvine, California-based Racer Media Advertising and marketing, Inc. publishes RACER journal, RACER.com, Classic Motorsport Journal, VintageMotorsport.com and operates the Racer Studio company that gives inventive providers, model growth and strategic consulting to the motorsports and automotive efficiency sectors.