Redesign for the Museo Automobili Lamborghini in Sant’Agata Bolognese
“The Future Started in 1963” exhibition opens the corporate’s sixtieth anniversary celebrations
Sant’Agata Bolognese, 20 January 2023 – The Automobili Lamborghini Museum formally reopens following a redesign and new structure, with the occasion marking the beginning of Lamborghini’s sixtieth anniversary celebrations in an vital yr for the Sant’Agata Bolognese firm.
The museum has modified its title and been solely reworked, each in its modernized structure and design, and in its reveals. The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces essentially the most emblematic eras and consultant moments that mark the historical past of Lamborghini’s first 60 years. The narrative begins with the evolution of the model and its merchandise from 1963 to the current day, beginning with founder Ferruccio Lamborghini. The 19 vehicles on show* are the heroes, telling the story of the model and Lamborghini’s iconic technical and design heritage: innate rules that characterize the corporate’s DNA.
“2023 can be a yr filled with authentic actions and developments, which opens with this new museum vacation spot. We’ll rejoice our first sixty years by worldwide occasions, initiatives and sudden actions, which we’ll reveal through the yr,” mentioned Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini on the official opening of the museum. “We began from a problem that Ferruccio Lamborghini took up initially of the Nineteen Sixties, which the corporate developed by pioneering and revolutionary concepts within the years that adopted to jot down the historical past of the time and ship improvements which have formed the trail of luxurious tremendous sports activities vehicles. Lamborghini at all times has and at all times can be a model that by no means stops trying to the long run.”
The exhibition emphasizes the intentionally unconventional and revolutionary manner wherein every new mannequin was born, able to breaking the foundations of every period and setting new benchmarks each time. All Lamborghini tremendous sports activities vehicles embody at the very least one disruptive concept that in the first place appeared outlandish however was adopted into automotive evolution, resulting in the fixed refinement of virtually each facet of a automobile.
The construction that homes the Museo Automobili Lamborghini is filled with extraordinary historical past. It’s a part of the primary nucleus of buildings for which, in 1963, Ferruccio Lamborghini laid the inspiration stone of an organization able to creating a unprecedented historical past and changing into an genuine supply of inspiration for future generations.
*Listing of vehicles on show, divided into three essential themes:
Heritage: 350GT; Miura S; Espada; LP 400 Countach; Urraco; LM 002.
Up to date: Diablo GT; Murciélago SV; Gallardo Performante Spyder; Huracán Performante; Aventador SVJ; Urus; GT3.
Few-off: Reventón; Sesto Elemento; Veneno; Centenario; Sián; Countach LPI 800-4.
Essential matters coated, by yr: 1963, Basis; 1964, 350 GT; 1966, Miura; 1970, The manufacturing unit expands; 1971, Countach; 1990, Diablo; 1993, the four-wheel drive; 1998, Audi; 2001, Murciélago; 2003, Gallardo; 2004, Centro Stile; 2011 Aventador; 2015 CO2-neutral plant; 2018 Urus; 2023 Direzione Cor Tauri Technique.