Crimson Lobster won’t be promoting ‘horrible’ plant-based seafood
Restaurant chains from Dunkin’ to Burger King have added vegan hamburgers or sausages from Past Meat and its privately held rival Unimaginable Meals to their menus.
However the largest seafood chain on the planet isn’t about to do the identical for plant-based seafood merchandise.
“Sure, we now have appeared into plant-based seafood — it was horrible. And no, we’re not introducing it,” Crimson Lobster CEO Kim Lopdrup mentioned in an interview.
Whereas Lopdrup mentioned that plant-based meals are dramatically more healthy than crimson meat, he additionally quoted a Harvard Faculty of Public Well being professor who discovered that seafood is probably going an important meals one can devour for well being causes.
“We consider we’re already providing one thing that is extra wholesome than these plant-based meals,” Lopdrup mentioned, recommending the chain’s Summer season Energy Bowl, which has quinoa rice, edamame, berries, almonds and selection of fish.
Dietitians may agree with him. They advocate consuming much less processed meals and selecting extra entire meals.
Lopdrup did not point out any corporations by identify, however these working within the class embody Ocean Hugger Meals and Atlantic Pure Meals, amongst others.
Darden Eating places, the dad or mum firm of Olive Backyard, offered Crimson Lobster to funding agency Golden Gate Capital for $2.1 billion in 2014.
Since changing into an unbiased firm, Crimson Lobster has centered on enhancing its meals high quality and investing in its off-premise enterprise, which incorporates supply. The seafood chain noticed constructive same-store gross sales development in its final fiscal 12 months.
“We’re now on the level of rising eating places once more,” Lopdrup mentioned.