Oracle hires AWS advertising VP Ariel Kelman as new CMO
Larry Ellison, co-founder and chairman of Oracle Corp., speaks through the Oracle OpenWorld 2017 convention in San Francisco on October 3, 2017.
David Paul Morris | Bloomberg | Getty Pictures
Oracle has employed Ariel Kelman to be its new chief advertising officer, two individuals aware of the matter mentioned. Kelman is becoming a member of from Amazon Net Companies, the place he had been vp of worldwide advertising for six years.
The transfer represents a victory for Oracle, which has trailed AWS out there for cloud infrastructure corporations hire to function web sites and purposes. The 2 corporations have change into more and more bitter rivals in recent times: Oracle executives have criticized AWS , and AWS CEO Andy Jassy has spoken negatively about Oracle. AWS mentioned in October that Amazon’s shopper enterprise had switched off its final Oracle database.
Kelman replaces Rupal Shah Hollenbeck, a former Intel government who left earlier this month. At AWS he was a prime government. He joined AWS from Salesforce, the place he had held advertising roles, as head of worldwide advertising in 2011, and in 2014 he grew to become AWS’ vp for worldwide advertising in 2014, based on his LinkedIn profile. Earlier than becoming a member of Salesforce Kelman spent two years at MicroStrategy and co-founded a start-up, Ventaso.
AWS introduced a number of new appointments in an inside e mail on Friday, a spokesperson informed CNBC.
Rachel Thornton, a vp who had labored on subject and associate advertising, replaces Kelman. Previous to becoming a member of AWS she frolicked at Salesforce, in addition to Cisco and Microsoft.
Matt Garman, who had been vp of compute providers, is taking over new duties spanning gross sales and advertising in a chief working officer-like function. Garman, who has labored on AWS since 2006, not too long ago joined Amazon’s prime circle of executives referred to as the S-team. Thornton will report back to Garman, who in flip will report back to AWS CEO Andy Jassy.
Dave Brown, a vp main the crew behind the core EC2 service who joined in 2007 as an engineer on EC2 in South Africa, the place it had been developed, will take over Garman’s earlier work.
AWS led the cloud infrastructure market with about 48% in 2018, whereas Oracle was not one of many prime 5 suppliers, based on Gartner. In the meantime, Oracle has remained a frontrunner in database software program.
In 2018 Oracle stopped disclosing its cloud infrastructure and platform income, a growth that some analysts took as a unfavorable signal concerning the firm’s prospects in these areas.
Oracle declined to remark for this story. Garman and Kelman did not instantly reply to requests for remark.
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