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Netflix to develop viewers throughout Asia, deal with India not China – EAST AUTO NEWS

Netflix to develop viewers throughout Asia, deal with India not China


Netflix is on a mission to develop its viewers throughout Asia, and the nation set to account for the majority of that progress is India — not China.

corporate‘s worldwide subscribers, Netflix’s chief content material officer Ted Sarandos advised CNBC on Thursday.

The subscription in Asia has already surpassed the 58 million within the U.S. All in, the corporate has 137 million subscribers globally.

“We’re in our early, early days right here in Asia,” Sarandos advised CNBC’s Akiko Fujita. However he mentioned the corporate has “very particular initiatives” for every of the territories inside the area.

Chief amongst these will likely be India, Sarandos mentioned. Over the following few years, Netflix hopes to leverage off the nation’s confirmed urge for food for video streaming and add 100 million subscribers in India alone.

“If you consider the chance, there’s about 450 million web customers in India and about half of them are watching video on YouTube and companies like that, which makes for a really fascinating, addressable market,” mentioned Sarandos.

Netflix to develop viewers throughout Asia, deal with India not China – EAST AUTO NEWS
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