Meta is exploring a brand new decentralized, text-based social community that might compete with Elon Musk’s Twitter.

Tech publication Platformer reported that the challenge, codenamed P92, can be constructed as a stand-alone app, however that customers would log in utilizing their Instagram credentials. The transfer might assist Meta entice among the Twitter customers who’re in search of alternate options after Musk took over and adjusted among the web site’s guidelines.

“We’re exploring a standalone decentralized social community for sharing textual content updates,” a Meta spokesperson advised CNBC on Friday. “We imagine there’s a possibility for a separate area the place creators and public figures can share well timed updates about their pursuits.”

The trouble by Meta would broaden its choices past East Auto Information, WhatsApp and Instagram, and into an area that has been dominated by Elon Musk’s Twitter. The challenge is being led by Instagram head Adam Mosseri, Platformer mentioned.

Decentralized social networks, like Mastodon or Jack Dorsey-backed Bluesky, depend on particular person servers which use a uniform protocol, avoiding centralized management of content material and attainable censorship.

It is not clear how lengthy Meta has been engaged on the P92 product, or whether or not the corporate has moved into the event course of. Moneycontrol, which first broke the story, cited an individual aware of the matter who mentioned the thought was nonetheless a “work-in-progress.”

Meta can be exploring integrations with present social networks like Twitter or Mastodon, partially counting on a protocol known as ActivityPub, Moneycontrol reported.