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IndyCar entry amongst potential Trackhouse expansions – Marks – EAST AUTO NEWS

IndyCar entry amongst potential Trackhouse expansions – Marks


Trackhouse Racing is way from finished searching for alternatives the place the group can put collectively a motorsports program, and a kind of locations is Indianapolis.

Group proprietor Justin Marks (pictured above) acknowledges the Indianapolis 500 is an apparent place to start out when contemplating Trackhouse’s future ambitions.

“Trackhouse Leisure is recognizing properties and property in skilled motorsports that current alternatives to deliver new and compelling experiences to market,” Marks instructed RACER. “There may be nothing I’d not take into account. It must transfer the needle. Trackhouse is all about doing actually distinctive and compelling issues. Whether or not that’s briefly monitor racing or dust racing or the Indy 500 or IMSA or NASCAR or something like that.

“There may be a variety of alternative on the market we’re taking a look at proper now.”

Marks is in no rush to start out a group, nonetheless. His curiosity is within the early levels of debate and due diligence round what a Trackhouse presence would appear to be within the NTT IndyCar Collection.

Any program would want to supply one thing individuals haven’t seen earlier than whereas offering an opportunity to develop the Trackhouse platform and model. However it could not be a shock to see the group launch a brand new program within the close to future, whether or not at Indy or elsewhere. Trackhouse stays in development and acquisition mode because it tries to determine the place all of the alternatives are to create content material and develop their profile.

Necessary pillars for Marks and Trackhouse are content material creation, occasion promotion and sports activities property possession. Taking attention-grabbing ideas and bringing them to fruition is an enormous deal and an gratifying problem.

It’s how Trackhouse Racing  — and its PROJECT 91 program to deliver stars of different racing disciplines to NASCAR — got here to be within the first place.

Trackhouse debuted within the NASCAR Cup Collection final season. To place itself in the most effective place to do this, the group fashioned an alliance with Richard Childress Racing that primarily based its program on the RCR campus. This allowed Trackhouse and Marks to discover ways to construct an organization with out spending pointless cash. Any extra program Trackhouse begins would seemingly be finished in an analogous method.

Trackhouse expanded to 2 vehicles this season by buying the property of Chip Ganassi’s inventory automotive program. Marks was in a position to take possession of two charters for 2 full-time vehicles and transfer right into a race store that lets Trackhouse stand independently. Then final month, the subsequent chapter was written when a 3rd automotive debuted at Watkins Glen with Kimi Raikkonen.

PROJECT91 is meant for elite worldwide drivers who wish to expertise NASCAR and is anticipated to develop its presence within the years to come back — simply as Marks envisions Trackhouse to proceed to do in all no matter motorsports self-discipline makes probably the most sense.

IndyCar entry amongst potential Trackhouse expansions – Marks – EAST AUTO NEWS
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