IMSA “Win the Weekend” docuseries takes an inside have a look at GTP
Debuting at the moment on IMSA’s YouTube channel, “Win the Weekend” is a brand new docuseries designed to take viewers contained in the IMSA WeatherTech SportsCar Championship’s new Grand Touring Prototype (GTP) class.
The collection provides a behind-the-scenes look as all of the events concerned work tirelessly to launch a brand new period of sports activities automobile racing, the primary episode offers with testing because the producers and groups gear up for subsequent weekend’s Rolex 24 At Daytona when the GTP class makes its competitors debut. Seven extra episodes will comply with all through the season, produced by the automotive inventive company, Tangent Vector and directed by JF Musial with the help of Michelin. Episode 2 (airing Feb. 13) will cowl the result of the Rolex 24 At Daytona and GTP’s competitors debut within the grueling, twice-around-the-clock problem.
“This docuseries provides followers unprecedented entry to the inside workings of how the GTP groups and producers have devoted numerous hours to the event of this new, extremely anticipated prototype class for the WeatherTech Championship,” stated IMSA SVP of Advertising and marketing, David Pettit. “By way of ‘Win the Weekend,’ IMSA will attain new audiences who’re eager about these state-of-the-art race automobiles — and IMSA general — all through the 2023 season. All of us at IMSA want to thank our good companion Michelin for supporting this challenge.”
In partnership with IMSA, Michelin spearheaded a complete viewers analysis initiative in 2021 that indicated a big potential new viewers. With the introduction of sustainable, hybrid know-how, timing was excellent to launch the docuseries specializing in the GTP story.
“As a sponsor of IMSA, Michelin sees a see nice alternative with ‘Win the Weekend,’” stated Katelyn Berry, vp of enterprise to shopper advertising of Michelin North America, Inc. “Our analysis exhibits that there’s robust potential to develop the IMSA fan base when persons are uncovered to the race collection. With so many iconic automotive manufacturers, a number of lessons racing throughout the weekend, and true observe to avenue improvements that embrace Michelin tires, IMSA has a lot to supply. Telling the story by way of this docuseries will assist open the door to new individuals whereas permitting present followers to really feel a stronger connection to their favourite groups and drivers.”
Along with interviews and storage chatter collected from drivers, staff members and producer representatives, “Win the Weekend” additionally depends on a roundtable of racing consultants to offer commentary and insights, and to ask the provocative questions obligatory to assist inform the story. For the preliminary episode, that features driver Andy Lally, NASCAR commentator Parker Kligerman and mechanic Bozi Tatarevic.