“Hyundai wiped the ground with the opposition on the 2021 New Automobile Awards”
What a distinction a decade makes on this courageous new automotive world. If, 10 years or so in the past, somebody predicted that humble Hyundai would beat Audi, Jaguar, Volvo and different prestigious automobile corporations when it comes to class-leading, world-beating showroom merchandise for 2021, she or he would have been written off as a naively bonkers automotive novice.
How might a beginner firm from a tiny, late-starting car-producing nation in Far East Asia probably meet up with and overtake extremely revered, veteran, Far West automobile producers, who just about knew all of it – or so that they thought – working out of their long-established HQs and factories?
However, Hyundai did precisely that: it has simply surpassed Audi, Jag and Volvo. The South Korean outfit had the temerity to tackle the German big, England’s favorite, and Sweden’s safe-bet stalwart – by no means thoughts numerous different, allegedly ‘higher’ makers in additional established car-building nations. And it beat all of them.
The Auto Categorical New Automobile Awards present the proof. Of the 20-plus class classes, Audi, Jag, and Volvo received none. In the meantime, the upstart that’s Hyundai grabbed 5. Sufficient stated? Er, not fairly, as a result of the Seoul-based designer and producer of petrol, diesel, hybrid, LPG, pure-electric and hydrogen vehicles (plus different mobility contraptions that work within the air and on water) additionally picked up the large one – the general Auto Categorical Automobile of the 12 months title.
To place this into context, it’s the equal of Korea’s soccer group thrashing Brazil within the World Cup Last; a Korean ‘bullet’ taxi driver going faster than Lewis Hamilton; a South Korean flyweight boxer knocking out Tyson Fury, who’s circa 2.5 occasions heavier.
Not that Hyundai was the one underdog to bark at, chunk, beat and eat its run-of-the-mill and premium rivals on the Awards. From the Czech Republic, Skoda (with two class wins, yet another than the larger – however not higher – Volkswagen model) was one other over-achieving star of the present. Italy (Fiat) and Spain (SEAT) every grabbed a class win. Even stronger was France – thanks partly to resurgent Renault and sporty sister, Alpine.
As is commonly the case, England punched above its weight courtesy of Bentley, MINI and Land Rover. However, like Audi, Porsche got here nowhere within the Awards, BMW scraped in with only one class win, and Mercedes was the most effective of the Germans with three.
American vehicles had been conspicuous by their absence, whereas Japan was saved by Toyota’s Yaris. With out this runabout-cum-pocket-rocket, 2021 might have been unrewarding for the Japanese automobile enterprise. Not so for neighbouring Korea, which is barely warming up, provided that it was war-torn extra lately, so began within the automobile recreation far later than Japan.
There’s no denying it: Hyundai wiped the ground with the opposition on the New Automobile Awards. And with the deluge of intriguing new merchandise coming from its sister corporations, Hyundai-Kia-Genesis may very well be even stronger when battling for our prizes subsequent yr.
If Britain, Germany, Japan, USA and different main car-producing nations aren’t but very afraid of the rising menace from Korea, they bloody properly needs to be.
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