Hyundai, Auto Information, East Auto Information
CHENNAI: Hyundai Motor India is making a major BSVI diesel play with its upcoming compact sedan Aura concentrating on a minimum of 30%-35% gross sales to come back from it. That is in distinction to opponents like Maruti Suzuki which is able to part out the diesel engine choice in Dzire on migrating to BSVI.
Similar holds true for Tata Tigor and Volkswagen Ameo which is able to supply solely petrol choices in BSVI variations. Ford Aspire and Honda Amaze nonetheless, will proceed to supply BSVI diesel.
“We’re taking a look at 6,000-8,000 models a month for the sedan section and from that we’re taking a look at 30%-35% volumes to come back from diesel. At the moment that’s the common diesel penetration of our vary although SUVs promote extra diesel. The Aura is fitted with a brand new technology BSVI diesel engine so to start with diesel contribution shall be excessive,” stated Puneet Anand, senior GM & group head advertising and marketing, Hyundai Motor India.
The diesel play can be aimed toward non-metro clients. The Hyundai Aura has two petrol and one diesel engine choices and Hyundai is positioning the automotive as an reasonably priced sedan for millennials. “We’re taking a look at not simply metro markets however tier-2 and tire-Three cities given the aspirational consider these markets,” stated Anand. “We’re the primary firm to offer BS6 diesel choice within the compact sedan section. Diesel may be very vibrant. Individuals driving 80-100 km a day nonetheless choose diesel,” he added.
Hyundai will plug the Aura as a private use automotive whereas the Xcent shall be “for business use and shall be obtainable in petrol and CNG variations solely”.
Bookings for the Aura opened on January 3. Whereas the value has not but been introduced, the final vary in compact sedans is between Rs 5.8-Rs 9 lakh. “The Aura shall be very competitively priced as a result of we wish to place it as an reasonably priced sedan. There may be loads of competitors to steadiness with present merchandise,” he stated
“Just like the Venue, the Aura too will hit export markets, could also be after 5-6 months as soon as the preliminary rush of home demand is over,” he added.