1617803120_cnbc_logo.gif
AUTO NEWS EN

How Mercedes-Benz grew to become so prestigious, and why it’s challenged – EAST AUTO NEWS

How Mercedes-Benz grew to become so prestigious, and why it’s challenged


Mercedes-Benz can brag that it gave the world the primary manufacturing vehicle. It has lengthy been an innovator, a relentless pursuer of high quality and engineering excellence.

Many customers say proudly owning a Mercedes-Benz is an indication they’ve lastly made it in life. It’s thought of probably the most aspirational manufacturers amongst bigger automakers — even by luxurious automobile consumers preferring automobiles from its rivals, in accordance with analysis by trade survey agency AutoPacific.

However the automotive world is altering. Governments and some customers are pushing for electrical autos, and firms are racing to develop new types of transportation, together with automobiles that may drive themselves.

A few of these new applied sciences, corresponding to electrical energy trains, problem Mercedes-Benz’s conventional strengths. In spite of everything, one of many issues the three-pointed star was identified for was its superior engine know-how.

Mercedes-Benz, say some trade watchers, has been a bit slower than some to adapt to the electrification problem. Mercedes-Benz mentioned in early 2021 that it deliberate to delay the introduction of its EQC electrical sport utility car in the US for the foreseeable future, regardless that SUVs are the preferred mild car within the American market right now. The corporate mentioned it nonetheless plans to launch its electrical sedan.

The German luxurious model and its conventional friends, corresponding to BMW and Audi, additionally face challenges within the rising and intensely essential Chinese language market from electrical upstarts like Tesla and Chinese language makers corresponding to Li Auto, in accordance with some analysts. Traditionally, the three huge German manufacturers have managed 60percentof the posh market in China, however that share is eroding as Tesla continues to open new shops in China, in accordance with a report from Piper Sandler.

Mercedes-Benz has heritage, status, expertise and loads of expertise in its favor. However the automotive trade is making some huge pivots.

How Mercedes-Benz grew to become so prestigious, and why it’s challenged – EAST AUTO NEWS
Comments

TOP STORIES

To Top
SELECT LANGUAGE »