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‘Does JLR actually need the brand new Defender in its line-up?’ -EAST AUTO NEWS

‘Does JLR actually need the brand new Defender in its line-up?’


It has been a very long time coming and is likely one of the most eagerly anticipated vehicles in ages, however the covers have lastly come off the all-new Land Rover Defender. 

As soon as once more, the Land Rover group has produced a surprising automobile with enormous desirability. I really like its rugged, fashionable seems and among the intelligent engineering that has gone into it. Do I need one? You guess.

• It’s again: new 2020 Land Rover Defender reinvents the icon

At this level, you’re in all probability ready for an enormous ‘however’ to experience into city, and right here it’s: I’m unsure the world actually wants a brand new Defender. Extra to the purpose, I’m not certain that Jaguar Land Rover does. 

Let me clarify. The marketplace for actually utilitarian SUVs just like the outdated mannequin is tiny. There are many romantics (not least in JLR) who needed to see the Defender reborn, however are they going to spend greater than £45,000 on one? And if you happen to are one of many few who actually need severe off-road capability, does Land Rover (or others) not already supply one thing that matches the invoice? 

The marketplace for mainstream SUVs is large, although, in order that’s the place Defender is being pitched. And right here’s the rub: a lot of its essential rivals are already in Land Rover and Jaguar showrooms. Between the Defender value factors of £45,000 and £79,000, Jaguar Land Rover already has eight (sure eight) different SUVs. Rely ’em: Discovery, Discovery Sport, Evoque, Velar, Vary Rover Sport plus Jaguar’s E-, F- and I-Tempo. The Defender makes it 9. You’ll be spoiled for selection.

Sure, I’d love a Defender (it replaces a Discovery on my want record – as it is going to for a lot of others), however I’m upset that, amongst all its tech, there’s no robust electrification story (which we’re typically informed is right for off-road work). And wouldn’t all of us have beloved a cut-price Defender that doesn’t overlap with the remainder of the JLR vary much more?

All that mentioned, it is going to, after all, promote by the bucketload. However at what value for the opposite SUVs in JLR’s line-up? 

Do you agree with Steve that JLR doesn’t want the brand new Defender? Tell us your ideas within the feedback under…

‘Does JLR actually need the brand new Defender in its line-up?’ -EAST AUTO NEWS
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