Florida Gov. Ron DeSantis has but to announce his possible 2024 presidential marketing campaign, however he is already main the political area by one metric: political memoir gross sales.

The Republican’s e-book, “The Braveness to Be Free: Florida’s Blueprint for America’s Survival,” offered 94,300 copies in its first week of gross sales, in response to BookScan, a knowledge service that tracks U.S. print e-book gross sales. It was the top-selling e-book for the week it got here out, BookScan discovered. The memoir was launched on Feb. 28.

That determine trumps the first-week gross sales of different main politicians’ memoirs — together with a 2015 effort by former President Donald Trump, who’s presently seen as a number one candidate within the potential 2024 Republican main area.

That e-book, “Crippled America,” offered simply 27,687 arduous copies in its first week, in response to BookScan.

The info service, owned by market analysis large NPD Group, advised CNBC it covers roughly 85% of commerce print books offered within the U.S. Its information is predicated on weekly reporting from main retailers together with Amazon, Barnes & Noble, Walmart, Goal and impartial bookstores, amongst different sources.

DeSantis, whose conservative tradition warfare on points starting from Covid-19 security measures to classroom dialogue of LGBTQ points has made him a high determine within the GOP, is within the midst of a e-book tour that on Friday took him to Iowa, the first-in-the-nation presidential caucus state.

DeSantis’ e-book gross sales additionally appeared to far outpace not too long ago revealed memoirs by a handful of different Republicans who’ve both launched 2024 presidential campaigns or are contemplating it, in response to BookScan.

Former Vice President Mike Pence’s “So Assist Me God,” launched final November, offered 37,600 print copies in week one. “By no means Give an Inch: Combating for the America I Love” by former Secretary of State Mike Pompeo offered almost as nicely — 34,600 print gross sales — in its first week on cabinets.

Former South Carolina Gov. Nikki Haley offered simply 7,900 print copies of her e-book “If You Need One thing Performed: Management Classes from Daring Girls,” within the first week after its publication final October. Haley grew to become Trump’s first main main challenger when she threw her hat within the ring final month.

In fact, e-book gross sales alone do not assure a politician’s future success. Former Democratic presidential nominee Hillary Clinton offered 86,200 print copies of her 2014 e-book “Exhausting Selections” within the first week, BookScan information confirmed. However Clinton would go on to lose to Trump within the 2016 election.

In the meantime, BookScan mentioned that former President Barack Obama’s e-book “The Audacity of Hope,” which preceded his history-making 2008 White Home run, offered 67,500 print copies in its first week of gross sales.

Publishing a strategically timed memoir can typically be a precursor to a political run. The books might help introduce a would-be candidate to a brand new viewers.

They’re additionally profitable for politicians, and sometimes yield considerably extra money than their salaries.

However the books are sometimes derided for presenting a sanitized model of a politician, revealing little about their previous or private life and providing a self-serving primer on their document and coverage views. The New York Occasions’ searing assessment of DeSantis’ new e-book, for example, mentioned it made the governor seem to be a “mechanical try-hard” exuding a “bullying sense of superiority.”

On Friday, DeSantis’ e-book was listed No. 1 within the Hardcover Nonfiction class of The New York Occasions Greatest Sellers record.

DeSantis in 2011 launched “Goals From Our Founding Fathers: First Ideas within the Age of Obama.” It was revealed by way of Excessive-Pitched Hum Publishing, reportedly a Jacksonville, Florida-based firm that authors pay to print their books.

“The Braveness to Be Free” was revealed by Broadside Books, a conservative imprint of HarperCollins, which is owned by Rupert Murdoch’s Information Corp.

DeSantis’ potential rival Trump is about to return into the e-book market. This week, he introduced “Letters to Trump,” a photograph e-book compiling his correspondence with a variety of celebrities over a number of a long time.

The e-book, Trump’s second picture e-book since he left the White Home in 2021, is ready for launch on April 25.