“BYD, Nio, Lucid – prepare for some automobile manufacturers you’ve by no means heard of”
Automotive manufacturers are an emotive topic. Simply the point out of a few of them will make followers go all giddy, whereas reputations (good and unhealthy) have a tendency to stay, and constructing (or rebuilding) a reputation may be massively time-consuming and expensive.
This 12 months we’re going to be inundated with new manufacturers, all keen to steer you that they’re the brand new this or that, that they’re providing one thing others don’t, and promoting vehicles in methods you’d by no means have imagined.
Solely final week I drove previous what was once my native Volvo seller. It now wears Ineos Grenadier branding in preparation for the arrival of the brand new 4×4, which we’ll be driving within the subsequent few weeks.
Chinese language manufacturers are coming aplenty, too. We’ve already pushed the BYD Atto 3 and Seal and the GWM Ora Funky Cat. It’s no surprise BYD is selecting an initialism slightly than spelling out its full identify, Construct Your Goals. I’m undecided pub discuss alongside the traces of “I’ve simply purchased a Construct Your Goals” will actually lower it. Names are vitally necessary and never everybody has obtained it, or will get it, proper.
Nio is one other Chinese language model that impressed me after I drove the ET7 (full with cute, digital private assistant NOMI) whereas judging Germany’s Golden Steering Wheel Awards. It’s an all-electric Tesla rival and is so good it walked away with a trophy.
One other spotlight of 2021 got here on World Automotive Awards obligation, after I examined the Lucid Air. It’s alongside comparable traces to the Nio and, I reckon, higher than a Tesla Mannequin S.
Additionally arriving in 2023 would be the Fisker Ocean – which shall be adopted by the Pear. That automobile’s set to be constructed by Foxconn, maker of a lot of our in-pocket electronics.
Different new names shall be arriving, too – perhaps even Lynk & Co will flip up within the UK, as promised for therefore lengthy! However what of the prevailing manufacturers? It’s going to be powerful for them, for positive, however it’s nice information for automobile followers and consumers.
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