Advert-supported video reaches over 120 million viewers a month
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Amazon mentioned Monday its ad-supported streaming video content material now reaches greater than 120 month-to-month customers each month.
The corporate mentioned that is up from 20 million month-to-month viewers of that content material in January 2020. Twitch is one most important driver of the expansion — though Amazon acquired the corporate in 2014, it solely just lately added advert stock on Twitch to its programmatic promoting platform, whereas stock beforehand needed to be purchased extra manually. Twitch is finest often known as a platform the place video avid gamers stream their gameplay reside to giant audiences.
Different ad-supported video content material from Amazon consists of reside sports activities like “Thursday Night time Soccer,” IMDb TV, third-party apps and Amazon’s Information apps. The determine of month-to-month customers seek advice from U.S. viewers that watched Amazon’s ad-supported over-the-top content material on any system.
The corporate is coming off of a sizzling earnings report for its adverts enterprise: Amazon’s “Different” unit, which is primarily made up of promoting but in addition consists of gross sales associated to different service choices, grew income 77% yr over yr to greater than $6.9 billion in Q1, the corporate reported on Thursday.
Amazon made the announcement forward of its first-ever presentation on the IAB NewFronts. The spring NewFronts are digital media’s tackle the normal TV upfronts, when advertisers have historically dedicated a considerable amount of their yearly TV spending. Throughout the NewFronts, on-line publishers, platforms and different corporations host displays and events to indicate off their programming, viewers knowledge and instruments to media patrons.
A late 2020 report from eMarketer mentioned YouTube, Hulu and Roku CTV advert revenues symbolize about half of all U.S. CTV advert revenues. Of the remaining half, they mentioned a big chunk probably goes to Amazon with its apps on the Fireplace TV working system in addition to on IMDb TV.
The e-commerce big opened up about a few of its model promoting initiatives on the IAB’s annual management assembly in March. Its VP of World Advert Gross sales Alan Moss mentioned that with a slate of IMDb TV originals launching this yr, it will offer product integration and branded content material alternatives to assist advertisers “authentically align their model with cultural moments and style themes.”
The corporate plans to launch a standalone app for IMDb TV on Android and iOS gadgets this summer time. Amazon mentioned Monday that IMDb TV has seen a 138% improve in viewership year-over-year, and that 62% of viewers are between the ages of 18 to 49. It says viewers of the service spend a median of 5 and a half hours per week watching it.
The corporate additionally introduced a slew of latest content material for IMDb TV. Amazon mentioned Monday it is going to start streaming “Thursday Night time Soccer” video games solely starting in 2022, after beforehand saying it will start solely streaming video games in 2023.