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Middle East News

1 in 3 Southeast Asian Muslims extra religious than mother and father: Report | Faith Information – EAST AUTO NEWS

1 in 3 Southeast Asian Muslims extra religious than mother and father: Report | Faith Information


Resurgent non secular religion and Western-style consumerism reworking shopper habits of area’s Muslims, survey says.

One in three Muslims in Southeast Asia think about themselves extra non secular than their mother and father had been at their age, with their religion informing selections round private spending, trend, banking, journey and schooling, a survey has discovered.

Simply 21 % of the area’s 250 million Muslims say they’re much less observant than their mother and father had been, whereas 45 % think about themselves simply as religious, in line with the New Muslim Client report launched on Wednesday.

A robust relationship with God is a very powerful factor in life for 91 % of Southeast Asian Muslims, on par with well being and simply forward of household, in line with the report by Wunderman Thompson Intelligence and VMLY&R Malaysia.

Solely 34 % think about wealth essential, with 28 % score their passions and 12 % citing fame as priorities, in line with the report based mostly on interviews with 1,000 shoppers in Indonesia and Malaysia.

[Courtesy of Wunderman Thompson Intelligence and VMLY&R Malaysia]

Rising non secular religion and the unfold of Western-style consumerism have resulted in Muslim-influenced consumerism evolving past meals to incorporate all the things from modest trend and fintech in accordance with Islamic regulation, to Muslim courting apps and Halal journey, in line with the report.

“Muslim shoppers are more and more overlaying their non secular beliefs on buy selections, and the way they achieve this is consistently evolving,” stated Chen Might Yee, Asia Pacific director for Wunderman Thompson Intelligence.

“New applied sciences deliver new questions – for instance, is the metaverse halal?”

For Muslim shoppers, whether or not a product is halal, or permissible, is a very powerful issue when making a purchase order, in line with the report, with 91 % of respondents saying it is rather vital, forward of worth for cash, high quality and environmental concerns.

Greater than 60 % of Muslims think about it essential whether or not a banking or funding product is in accordance with Islamic regulation, whereas 77 % think about the supply of halal meals a significant component in selecting locations for journey, in line with the report.

Whereas most households are male-led, feminine breadwinners make up a big minority, with 42 % of ladies saying they supply probably the most monetary help versus 70 % of males who describe themselves as most important supplier.

muslim consumers
[Courtesy of Wunderman Thompson Intelligence and VMLY&R Malaysia]

Southeast Asian Muslims’ religion additionally influences their enthusiasm for burgeoning expertise such because the metaverse, a nascent type of shared digital actuality, with 85 % of respondents saying they want to see digital areas made for Muslims and 78 % expressing curiosity in digital non secular equipment. Nevertheless, 59 % stated they don’t imagine the metaverse is suitable with Islamic educating.

“Southeast Asia is greater than only a Muslim market – it’s a testing floor for the latest international traits,” stated Safa Arshadullah, a author and researcher at Wunderman Thompson Intelligence.

“What occurs right here evokes Muslims world wide to constantly intertwine religion and performance in revolutionary methods.”

1 in 3 Southeast Asian Muslims extra religious than mother and father: Report | Faith Information – EAST AUTO NEWS
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